About me
I have always been eager to constantly learn and experience various aspects of marketing and content creation. Since my Bachelor years in Chemistry, I was very interested in graphic design and discovered to use Adobe Creative tools on my own while voluntarily managing social media accounts and creating posts for my sports team. My passion led me to complete an intensive Digital Marketing Programme concluded by a project-based marketing internship at Fygë Food Oy. During the time, I worked also as a freelancer video editor to develop my Adobe Premiere Pro skills. Then, I completed a full-time Marketing Internship at Mediaspark Oy, where I mostly edited our clients’ websites both visual- and content- wise using Wordpress.
In my last role at Metsä Fibre, I had the opportunity to complete a certified SEO course, provided by the Digital Marketing Institute. My first practical use of SEO was analyzing Metsä Fibre webpages. I determined the technical SEO issues and based on my keyword analysis and research, I regularly published new content about our products of pulp, sawn timber and biochemicals in our webpages through CMS. My most important outcome of the SEO project was giving internal consulting sessions to my team, by providing a comprehensive ‘SEO and Moz Pro manual’. In the long-term, my usual work over a year at Metsä involved creating video content for social media, editing customer magazine articles and monitoring marketing lists in CRM. I was working closely with our external marketing agencies on the weekly basis to design and arrange branded marketing materials. Often I was in charge of preparing branded customer visit bags and time schedules. I also took part in organizing customer events in the whole-scale as well as internal visits and events.
After gaining marketing experience at three different companies, my passion for learning marketing is still growing. I have recently embarked on a remote part-time Bachelor of International Business degree at HAMK. Additionally, I am taking Finnish classes to master my fluency in Finnish.
My biggest help on almost every occasions is (and will always be) to always have an optimistic attitude, staying positive and believing in yourself and the process!
Siir Öner 